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Amsaan Accessible Tours (AAT), the first company organising unique tours for Deaf people in the MENA region, has curated a special influencer-led tour In honour of Deaf Awareness Week. Taking place from May 1 to 7 annually, this week promotes the positivity of living with deafness. This collaboration is part of a broader strategy to integrate accessibility into the wider tourism infrastructure, promoting Dubai as a leading destination for all travellers, regardless of their hearing ability.   Amsaan Accessible Tours to host an exclusive Dubai tour for Deaf tourists during Deaf Awareness Week To spotlight the 11 million Deaf individuals in the Middle East alone, the “Dubai Trip with Influencers” aims to showcase an array of activities tailored for the Deaf and hard of hearing within the city. The week’s itinerary is packed with excursions to Dubai’s most famous landmarks, including the Burj Khalifa and the Museum of the Future; and unique experiences such as a desert safari, shopping in Dubai Mall, cultural immersion in Al Fahidi Historical Neighbourhood and much more. These experiences are designed to be fully accessible, featuring Deaf guides and on-demand sign language interpreters to ensure a barrier-free communication environment.  AAT’s tour will feature Elita Kivite Valdzi, a respected advocate for the Deaf community from London, alongside a group of Deaf tourists, highlighting the enhanced accessibility and inclusivity of travel options in Dubai. Leveraging her significant online following, Elita will document the entire tour, emphasising the seamless travel experience provided by Amsaan. Vitalii Mykhalchuk, CEO of AMSAAN, “For Deaf travellers the challenges are manifold and Amsaan Accessible Tours aims to break down these barriers, allowing them to explore the world with confidence and ease. Organising a tour during Deaf Awareness Week and partnering with advocates like Elita amplifies our message and educates the public about the importance of accessible travel. As the city gears up for future tourism growth under the National Tourism Strategy 2031, AAT is at the forefront, advocating for inclusive policies and practices that benefit the entire community.” The collaboration between Elita and AAT enhances Deaf Awareness Week by increasing visibility, and education, and showcasing accessible travel. Such influencers can leverage their broad social media reach to expose a diverse audience to the significance of accessibility and inclusivity for the deaf community, especially during their visits to Dubai. This initiative aims to educate the public about deaf culture, communication, and challenges while combatting prevailing myths. Additionally, influencers highlight how AAT accommodates deaf travellers, promoting inclusive tourism practices and inspiring other businesses to enhance accessibility, thereby empowering deaf individuals to confidently engage in travel. The public is encouraged to participate in Deaf Awareness Week by learning basic sign language, attending sponsored events, volunteering with relevant NGOs, and promoting accessibility and inclusivity through social media using the hashtag #DeafAwarenessWeek. Local businesses and organisations can support Deaf awareness through collaborative initiatives, accessibility training sessions for their employees and incorporating innovative technologies like AMSAAN. AAT continues to innovate, planning new initiatives to further enrich the travel experiences for the Deaf community, thus strengthening Dubai’s position as an inclusive tourism hub. For more details about the “Dubai Trip with Influencers” and other Deaf Awareness Week activities, or to explore partnership opportunities, visit amsaantours.com. Source link

Tourism Malaysia participates in the 31st edition of Arabian Travel Market (ATM) 2024, showcasing the country’s latest attractions and destinations to attract more tourists from West Asia. The four-day prestigious event held at the Dubai World Trade Centre from 6 to 9 May 2024 marks Malaysia’s 31st year of participation, demonstrating its enduring commitment to this burgeoning market.   ATM 2024 Malaysia Press Conference   Led by the Honourable Chairman of Tourism Malaysia Datuk (Dr.) Yasmin Mahmood, and accompanied by Dato’ Shaharuddin bin Abu Sohot, Deputy Secretary General (Management), Ministry of Tourism, Arts and Culture, the Malaysian delegation comprises a good mix of 75 organisations, including hotels and resorts, travel agents, tourism product owners, and representatives from state tourism boards.   The Malaysia Pavilion will engage with Middle Eastern buyers, generating interest while highlighting tourism products and services tailored to their specific needs and preferences, thus underscoring the importance placed on West Asia as a key source of tourists, especially during its summer vacation.   “With the upcoming launch and celebration of Visit Malaysia Year 2026, we strive to attract more West Asia tourists. We recognise the immense potential of this market, not only in terms of outbound tourism but also trade and investment.”   “We are confident that Malaysia’s position as a top destination for Muslim travellers, coupled with our intensified promotional efforts, will enable us to achieve our target,” stated Datuk (Dr.) Yasmin Mahmood during the launch of the Malaysia Pavilion today.   In 2024, Malaysia aims to welcome 27.3 million international tourist arrivals and generate RM102.7 billion in tourism receipts. The remarkable rise in visitors from the Gulf region in recent years fuels Tourism Malaysia’s enthusiasm to further cultivate this market.   About Tourism Malaysia Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation’s tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG). For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok. Source link

As part of the Dhofar Governorate’s preparations for the launch of the Khareef Dhofar 2024 activities and in cooperation with the Ministry of Heritage and Tourism to promote the tourism season in Dhofar Governorate, the Dhofar Municipality participated in the Arabian Travel Market 2024 exhibition, which is hosted in Dubai, United Arab Emirates, from May 6 to 9. This participation was under the wing of the Omani Ministry of Heritage and Tourism.   ATM 2024 Oman Tourism Press Conference   Dhofar Governorate is a leading tourist destination for visitors inside and outside the Sultanate of Oman. During the Khareef Dhofar season, tourists enjoy an exceptional experience that includes nature, relaxation, shopping, entertainment, culture, tourism, and sports activities.   Dhofar Governorate boasts natural, tourist, and cultural heritage resources alongside ambitious plans to expand economic opportunities this season and the upcoming ones.   Regarding the prominent activities of the Khareef Dhofar 2024 season, Dr Ahmed bin Mohsen Al-Ghassani, Chairman of Dhofar Municipality, stated during the press conference on the sidelines of the exhibition that this year’s activities would start early in conjunction with the astronomical beginning of the Khareef season on June 21 and will continue until the end of the Khareef season on September 20.   “This will provide a three-month duration, double the period previously allocated for Khareef season activities. It is expected to attract more tourists over a longer period, increasing the governorate’s capacity to accommodate larger numbers and ensuring smoother traffic flow. Activities will be spread across existing and new locations, offering new, thrilling experiences.”   On the “Atin Square” site, Dr. Al-Ghassani explained that the events and activities there will include international events (as a hub for global events) alongside Omani and Arab art concerts, which will be held at Al-Murooj Theatre and other venues. The Atin Square amusement area will adopt a new, attractive concept this year, featuring a sports challenge field, light and laser shows, and comprehensive visitor services with a unique and distinguished approach. This season, there will also be a different approach to organising the consumer exhibition.   Dr Al-Ghassani stated that the “Return of the Past” activities would be held for the first time in the Saada area after updating them to simulate local environments in the Dhofar Governorate and adding new environments from other governorates in the Sultanate of Oman. They will feature traditional arts, heritage markets, diverse artisan products, and live arts and performances that embody Omani culture.   Regarding parks and recreational areas this year, he explained that Awqad Park has been allocated for children, with international villages dedicated to children, amusement areas, entertainment activities, light models, and various restaurants and cafes.   The Salalah Public Park will include sports activities targeting various age groups to support and encourage sports and raise awareness of maintaining physical health.   Dr Al-Ghassani also mentioned that the Dhofar International Theatre Festival will be organised for the first time to promote cultural and literary fields in cooperation with the relevant Omani authorities and will feature international theatre groups.   This season will host spectacular art concerts by elite Omani and Arab artists, offering surprises and performances at a pan-Arab level, some for the first time in Oman.   All relevant authorities in the Dhofar Governorate, represented by the Omani authorities, strive to enhance tourists’ experiences during Khareef and other seasons. Various activities will be organised in Salalah and other states in the governorate, focusing on cultural, commercial, entertainment, and sports activities, along with specialised exhibitions. The events will also include karting races at the Salalah Celebrations Grounds and “Drag Race” activities in the Dummar area in the Wilayat of Mirbat.   He also mentioned that Dhofar Municipality, in collaboration with the Ministry of Heritage and Tourism and the Oman Tourism Development Company (Omran), developed many tourist sites such as the Darbat Valley viewpoint, the Mughsail area waterfront, Ain Jarzeez, and the Hamreer viewpoint, as part of efforts to build and improve tourist and natural sites in the Dhofar Governorate.   The Khareef Dhofar season saw an increase in visitors last season, with 962,000 visitors compared to 813,000 in 2022. This year’s visitor count is expected to exceed one million. Source link

Qashio, one of the leading providers of spend management solutions, has announced its strategic partnership with Visa, a world leader in digital payments, to launch Visa Commercial Choice Travel program for the first time in the region. With this innovative B2B Travel payments solution launch, Visa and Qashio will support the travel industry in the UAE, MENA, Europe & the UK, with global issuance capabilities by allocating over AED 100 million in the program in the coming years.   Armin Moradi, CEO and Co-founder of Qashio, and Salima Gutieva, Visa’s VP and Country Manager for UAE, at the signing ceremony for their strategic partnership   The travel solution will allow travel companies to obtain Qashio cards and transact in different currencies including AED, SAR, USD, EUR and GBP issued from UAE enabling payments & settlements in multiple currencies.   Qashio and Visa’s specialised solution will enable travel companies to digitize and automate their payments within the travel sector, optimizing their reconciliation and enhancing liquidity. The solution is seamlessly integrated with global travel management companies and their booking tools including Global Distribution Systems (GDS), making travel booking and payments seamless and secure.   Since launching in the UAE in 2022, Qashio has quickly established itself as one of MENA’s top providers of business finance solutions, meeting the evolving financial needs of today’s businesses with a commitment to innovation. Utilising the Visa Commercial Choice Travel program, Qashio Corporate Travel offering aims to streamline operational complexities, reduce expenses, and support companies of all sizes to manage their travel payments.   Leveraging Visa’s secure payment infrastructure, this partnership ensures high standards of protection for all B2B travel-related transactions.   Beyond payment security and control, Qashio’s Visa Commercial Choice Travel solution will provide real-time data insights and analytics to make cashflow tracking and budgeting more precise. With an unlimited pool of customizable Qashio cards companies will gain full control and visibility over payments. Qashio’s direct-to-ERP integrations will enable travel companies to reconcile their booking transactions efficiently, reducing costs and maximising revenue.   “We are committed to continue our joint growth with Visa, a global leader in payments innovation, to management,” said Armin Moradi, CEO and Co-founder of Qashio. “We recognise that the Travel & Tourism industry is key in the region however the travel companies are underserved with strong technical payment solutions that work in their favour, we are creating a one-stop platform that simplifies the corporate travel experience for our clients, allowing them to focus on what truly matters – growing their businesses.” Salima Gutieva, Visa’s VP and Country Manager for UAE, “Travel and tourism are key sectors driving growth and diversification of UAE and the region’s economies. Visa is delighted to partner with Qashio in bringing this innovative solution that leverages Visa’s technology, extensive network, and data analytics. This partnership reflects our commitment to providing secure and seamless payment solutions that enable the digital transformation and improve efficiencies of travel and tourism companies.” Qashio is a top spend management platform dedicated to streamlining and optimizing expense management for businesses. Offering advanced features such as expense tracking, virtual cards, and seamless integrations, Qashio enables companies to maintain control, compliance, and visibility over their spending. Source link

Arabian Travel Market (ATM) 2025 to welcome the world’s aviation industry to discuss the latest trends impacting the sector, in line with this year’s theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’ New technology, sustainable aviation, corporate travel, and the ‘gate escape’ to be discussed in detail The international travel community will explore a broad range of industry-related opportunities at the Dubai World Trade Centre from 28 April to 1 May 2025   Several leaders from the international aviation sector are expected to participate in the 32nd edition of Arabian Travel Market (ATM), which will take place at Dubai World Trade Centre (DWTC) from 28 April to 1 May 2025, discussing some of the most pressing topics in the industry.   Danielle Curtis, Exhibition Director ME, Arabian Travel Market   Several sessions are slated to take place throughout the four-day event, covering a variety of trending topics, ranging from sustainable aviation and new technology to the return of corporate travel and the rise of airport entertainment, under the show theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’.   One particular topic expected to garner attention is the anticipated increase of sustainable aviation fuel (SAF), which, according to the latest findings from the International Aviation Transport Association (IATA), has seen SAF production double in 2024 to 1 million tonnes, with production expected to top 2.1 million tonnes in 2025.   Regionally, Emirates and Etihad have significantly reduced CO2 emissions using SAF on routes including Singapore Changi Airport, Amsterdam, London Heathrow, Paris, Lyon, Oslo, and Japan.   New technology will also be addressed due to its increasing role in supporting airports and airlines to drive operational efficiencies and reduce costs. Artificial intelligence (AI), for example, supports aviation industry professionals in various ways, from streamlining the customer journey to tracking weather, optimising routes, and even undertaking predictive maintenance. It has become an integral tool for the aviation industry, analysing scenarios to determine potential disruptions and providing data-driven decisions that minimise risk.   Leading examples include London Heathrow Airport’s pilot AI-assisted air traffic control system, the Japan Airlines AI-powered baggage management system, and Gatwick Airport’s AI-powered smart-stand technology, developed to enhance how aircraft turnarounds are managed.   Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “At ATM, we recognise the critical importance of addressing the latest trends and innovations shaping the aviation industry. New technology and the increased use of sustainable fuels will be a game-changer for the sector, with far-reaching benefits for years to come.”   The sector’s growth is a topic anticipated to create substantial discussion on the show floor. In 2025, industry revenues will surpass US$1 trillion for the first time, according to IATA. In addition, traveller numbers are expected to hit 5.2 billion, up 6.7% compared to 2024, exceeding the five-billion mark for the first time, with the number of flights expected to reach 40 million.   Business travel will feature high on the agenda, particularly as part of ATM’s new feature, IBTM@ATM. According to Flight Centre Corporate, business travel is set to increase in 2025, with 40% of businesses planning to increase travel from July to June, and 42% of corporates are forecast to spend more than in 2024.   Another trend for 2025, which has already become prominent in several airports in the Middle East, is the ‘gate escape’. For modern travellers, particularly Gen Z and millennials, the airport is transitioning to a hub for entertainment, luxury and relaxation.   According to Booking.com’s annual travel prediction research, 43% of Gen Z and millennials consider destinations based on their airport, opting for indulgent experiences, including sleep pods (37% Gen Z, 35% millennials) and spas (31% Gen Z, 29% millennials) to Michelin star restaurants (22% Gen Z, 24% millennials).   This year, ATM will welcome several new and returning exhibitors from the aviation sector, including Emirates, flydubai, flynas, flyadeal, Air Charter Service, and Mayfair Jests. In 2024, 4.5% of exhibitors were from the aviation sector, occupying 10% of the show’s space, with significant growth expected in 2025.   Sessions already confirmed include the Global Stage’s Connecting the Future of Travel: Aviation, Cruise & Rail, the next steps in enhancing tourism offerings. There, an expert panel will take a deep dive into how advancements in aviation, cruise, and rail enhance connectivity regionally and internationally by discussing sustainable developments, transformative projects, and the future of integrated networks.   “Through dedicated sessions, we are bringing together thought leaders, innovators, and industry stakeholders to explore how cutting-edge technologies and sustainable practices can redefine air travel. By fostering dialogue and collaboration, ATM continues to serve as a vital platform for advancing the future of aviation and global connectivity,” added Curtis.   Held in conjunction with Dubai World Trade Centre, ATM 2025’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.   For more information, log on to wtm.com/atm/en-gb.html. Source link

Sav, the UAE’s leading money management platform, today announced a strategic alliance with Travelwings.com, a leading online travel agency offering a diverse array of flights, holiday packages, hotel accommodations, car rentals and cruises worldwide. Through this partnership, Sav reinforces its “Save Now, Buy Later” approach, encouraging users to plan financially responsible travel while avoiding the pitfalls of high-interest credit.   Sav and Travelwings.com Unite to Revolutionize Debt-Free Travel Experiences   This collaboration allows Sav users to earn up to 7% value-back on travel bookings with Travelwings.com when they achieve their travel savings goals. It enhances Travelwings.com’s engagement with financially conscious travelers, optimizing inventory planning, and offering deeper insights into customer needs.   The UAE has seen nearly 40% rise over the past decade in individuals overleveraged on credit, with some paying interest rates of up to 30% on missed payments. Sav’s model offers a financially sustainable alternative, encouraging users to save in advance toward travel goals, enjoy debt-free vacations, and build disciplined savings habits with rewarding outcomes.   “We are thrilled to partner with Travelwings.com, to blend our innovative financial solutions with their exceptional travel offerings,” said Mithil Ajmera, Chief Operating Officer at Sav. “This collaboration not only rewards users for smart financial planning but also deepens engagement and loyalty for both brands. Together, we’re setting a new standard for responsible spending that benefits users now and in the future.”   Users can visit the webpage featuring their desired travel package to access these benefits. Each package page includes the option to use Sav for savings. Users can fill in the required details and scan a QR code to create their travel savings goal.   “Partnering with Sav allows us to provide a travel experience that aligns with our customers’ financial well-being,” said Albert Fernando, Chief Executive Officer and Founder at Travelwings.com. “With Sav’s support, our customers can plan ahead, save, and enjoy exclusive benefits without incurring high-interest credit.”   As Sav and Travelwings.com continue to explore synergies, users can anticipate additional travel benefits and financial solutions that promote sustainable spending.   About Sav Sav is one of the fastest growing fintech apps in the UAE. Committed to empowering users to understand and manage their money better, Sav offers innovative solutions trusted by over 50,000 users in the UAE. Download the Sav app today from Google Play Store or the App Store.    About Travelwings.com Headquartered in Dubai with offices across the globe, Travelwings.com is a bespoke online tourism brand that excels in delivering unique travel experiences. Equipped with over 25 years of expertise, Travelwings.com is driven by the vision to take customers on a journey without bounds. Since its inception, the company has catered to over 1 million travelers and gained a strong foothold in 32 nations spanning across the Middle East, African subcontinent, and many more. Source link

Swiss International School Dubai is proud to announce a strategic partnership with Abu Dhabi Hospitality Academy – Les Roches. This collaboration offers students an exceptional opportunity to prepare for hospitality careers at an early stage and gain both theoretical and practical experience in the sector from one of the world’s leading hospitality institutions while showcasing the integration of Emirati hospitality as a key element of the learning experience.   Abu Dhabi Hospitality Academy – Les Roches   This partnership reinforces Swiss International School Dubai’s commitment to providing a Swiss-quality education and a pathway to some of Switzerland’s most prestigious universities while emphasizing the distinctive value proposition of the Abu Dhabi Hospitality Academy – Les Roches as a hub for Emirati hospitality.   The two partners are pioneers in launching a global pathway for hospitality careers, inspiring and enabling individuals to join the rapidly growing industry in the UAE and worldwide. This initiative supports and strengthens ongoing efforts to cultivate skilled talent for the sector. As part of this initiative, the school, a member of the global Nord Anglia Education Group, will incorporate the BTEC (Business and Technology Education Council) International Level 3 Extended Diploma in Business and Hospitality into its IB Career-related Program (IBCP). Designed for students aged 16-18, this course is ideal for those aspiring to build careers in the dynamic hospitality industry.   Megan La Caze, Head of Secondary, commented, “We are thrilled to partner with Abu Dhabi Hospitality Academy – Les Roches to offer this exceptional course. This collaboration aligns perfectly with our Swiss heritage and Switzerland’s global reputation in hospitality education while also leveraging the rich cultural heritage of Emirati hospitality. It provides our students with world-class hospitality training, enhancing their future university and career opportunities worldwide.”   Ruth Burke, Principal of Swiss International School Dubai, added, “As the only school in the UAE offering this unique opportunity, we are committed to equipping our students with the skills and experiences needed to excel in the hospitality sector. Switzerland’s renowned standing in hospitality education, combined with the expertise of Abu Dhabi Hospitality Academy – Les Roches, makes this partnership a perfect fit for delivering this internationally respected qualification.”   Students will attend practical lessons at Abu Dhabi Hospitality Academy – Les Roches twice a month, receiving real-world training alongside their academic studies. They will also have the opportunity to participate in a one-week intensive program at Les Roches in Switzerland during the summer term, further expanding their global perspective and expertise.   Georgette Davey, Managing Director of Abu Dhabi Hospitality Academy – Les Roches, stated, “Our partnership with Swiss International School Dubai reflects our commitment to advancing hospitality education in the region. This program not only brings Les Roches’ 70 years of expertise but also emphasizes the integration of Emirati hospitality, a unique feature that prepares students for transformative careers while honoring the cultural essence of the UAE.”   This program offers students invaluable industry insights and hands-on experience in key hospitality functions, such as food and beverage management, conference and event operations, and front office management. Additionally, modules on luxury, marketing, and customer service will equip them for successful careers in the global hospitality industry. The curriculum also integrates Emirati hospitality, providing students with a deep understanding of local traditions throughout the courses and professional visits.   The BTEC in Hospitality Management is an internationally recognized qualification, serving as a progression route to professional and vocational qualifications in hospitality, business management, and tourism.   About Swiss International School Dubai Swiss International School Dubai (SISD) is a leading international day and boarding school that blends a global outlook, bilingual approach, and Swiss culture, all while remaining firmly rooted in the Dubai community. Opened in 2015, SISD is the largest Swiss school outside of Switzerland, with over 2,600 students from more than 100 nationalities.   With a mission to inspire confident and enthusiastic lifelong learners, SISD offers unique bilingual and STEAM programs, state-of-the-art facilities, and world-class education for students aged 3 to 18.   About Abu Dhabi Hospitality Academy – Les Roches Les Roches, a globally acclaimed hospitality and leisure higher education institution, opened Abu Dhabi Hospitality Academy – Les Roches in September 2024. The academy at Zayed Sports City provides hospitality skills and academic knowledge to nurture homegrown talent in the UAE, GCC and Middle East and North Africa (MENA). The institution is initially offering a bachelor’s degree and will introduce two master’s degrees in 2025.   Part of Sommet Education, worldwide leader in hospitality education, Les Roches ranks in the top 5 in the world’s higher education institutions for hospitality and leisure management (QS World University Rankings by Subject, 2024).   For more information, visit lesroches.ae.   About Nord Anglia Education As a leading international schools organisation, we’re shaping a generation of creative and resilient global citizens who graduate from our schools with everything they need for success, whatever they choose to be or do in life.   Our strong academic foundations combine world-class teaching and curricula with cutting-edge technology and facilities, creating learning experiences like no other. Inside and outside of the classroom, we inspire our students to achieve more than they ever thought possible.   No two children learn the same way, which is why our schools around the world personalise learning to what works best for every student. Inspired by our high-quality teachers, our students achieve outstanding academic results and go on to study at the world’s top universities.   Our Nord Anglia global family includes 80+ day and boarding schools in 33 countries, teaching over 90,000 students from ages 3 to 18.    To learn more or apply for a place for your child at one of our schools, go to nordangliaeducation.com. Source link

The importance of increasing the amount of investment in sustainable developments highlighted in an exclusive report for Arabian Travel Market by Digital Tourism Think Tank (DTTT) Between 2023 and 2050, tourism is expected to increase energy consumption by 154%, water by 152% and waste by 251% ATM will take place at the Dubai World Trade Centre from 28 April to 1 May 2025   An exclusive whitepaper produced for Arabian Travel Market (ATM) by Digital Tourism Think Tank (DTTT) has highlighted that only 15% of UN Sustainable Development Goals (SDGs) related to tourism are on track to be achieved by 2030 according to the body, underscoring the need for more action to be taken across the sector.   ATM Dubai Stand   Based on United Nations (UN) research, in a business-as-usual scenario, by 2050, tourism could generate a 154% increase in energy consumption, a 131% increase in greenhouse gas emissions, a 152% increase in water consumption, and a 251% increase in solid waste, underscoring the importance of increasing investment in sustainable development. Furthermore, Visa and Oxford Economics research has revealed that consumers face insufficient information and a lack of transparency about sustainable travel options.   Addressing these challenges, the whitepaper Exploring the Future of Tourism Technology utilised the insights from the ATM Innovation Wall during the 2024 edition of the show. The unique physical platform encouraged industry professionals to share their ideas, concerns and solutions for the future of tourism. Key takeaways proposed ranged from gamified recycling programmes to hyper-personalised travel experiences that emphasise cultural immersion, demonstrating the breadth of creative thinking required.   Participants highlighted the urgent need for systemic, collective action to transition tourism toward a circular and regenerative model. Proposed solutions included leveraging innovative technologies for resource optimisation, aligning businesses with local communities to ensure equitable economic benefits, and promoting transformative initiatives like cultural immersion experiences.   Nicholas Hall, Founder and CEO, Digital Tourism Think Tank, said, “The discussions around sustainability in tourism with people who visited the ATM Innovation Wall highlighted the multifaceted nature of the challenges we face. The path towards a sustainable future requires a multi-pronged approach, from managing plastic waste to fostering responsible travel behaviour and ensuring tourism benefits local communities.”   “A key takeaway was the importance of considering diverse perspectives. Sustainable tourism cannot be achieved through a one-size-fits-all approach. By fostering collaboration between stakeholders across the industry, from tech giants to local communities, we can leverage a wider range of expertise and perspectives to develop effective solutions,” he added.   Governments have undertaken several initiatives and strategies throughout the GCC to focus on tourism and sustainability. These include the UAE Tourism Strategy 2031, the Saudi Vision 2030, the Qatar National Tourism Sector Strategy 2030, the Bahrain Tourism Strategy 2022-2026, the Omani National Tourism Strategy, and the Kuwait 2035 Vision.   Sustainable tourism will remain a key area of focus during the 2025 edition of ATM, which takes place under the theme “Global Travel, Developing Tomorrow’s Tourism Through Enhanced Connectivity”. Several sessions are designed to share sustainable practices and address the ethical methods driving the sustainable tourism agenda.   Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “Arabian Travel Market (ATM) is proud to provide a vital platform for the tourism industry to advance its sustainability goals. By fostering collaboration, ATM encourages the development of region-specific sustainability frameworks that integrate environmental, social, and economic dimensions.”   “The event highlights the importance of investing in innovative resource management technologies and forging cross-industry partnerships to promote a thriving circular economy. Moreover, ATM advocates for community-driven tourism strategies that empower local populations, preserve cultural heritage, and enhance destination resilience. Together, we can drive meaningful progress towards a more sustainable future for global tourism.”   In 2023, as part of ATM’s 30th annual event celebrations, the show initiated 30 short-, medium- and long-term sustainability goals. The 2024 edition introduced various measures, such as using fully recyclable carpet and PVC-free vinyl for all signage and graphics. Working closely with the Dubai World Trade Centre, ATM diverted 48% of waste from landfill, up from 5% the previous year.   Staff training was also provided, as were initiatives with Sparklo, a global cleantech company promoting recycling through reverse vending machines (RVM). As a result, over 2,200 bottles and cans were collected, averting 300kg of CO2 emissions.   Held in conjunction with Dubai World Trade Centre, ATM 2025’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner. Source link

The partnership is testament to ATM’s commitment to fostering growth within the sector as a crucial driver of tourism in the region IBTM ATM, a dedicated show feature spotlighting business events, will debut at ATM 2025   Arabian Travel Market (ATM), the leading international event for the travel and tourism sector, has announced a groundbreaking partnership with the International Congress and Convention Association (ICCA), expanding the business events sector at the 2025 edition of the exhibition.   Danielle Curtis, Exhibition Director ME, Arabian Travel Market; Dr Senthil Gopinath, CEO, ICCA; and Claudia Hall, Exhibition Director, IBTM World   As the official Business Events Partner for ATM 2025, ICCA will lead sessions on the evolving landscape of global business events, including seminars focusing on the sector’s future and addressing key trends such as sustainability, digital transformation, and the integration of AI to enhance event experiences.   Furthermore, ICCA will be responsible for facilitating the attendance of key international association buyers, showcasing the region’s diverse offer for event planners, and its capacity to attract large-scale congresses with the long-term outlook of contributing to the region’s economy and development.   In addition, the Association will launch an exclusive government meeting ranking report at the show, providing critical data on the Middle East’s growing influence in the business events arena. The organisation has previously highlighted Dubai as the top city in the Middle East for association meetings in 2023 and Abu Dhabi in 2022.   Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “Our partnership with ICCA reflects our ongoing commitment to delivering exceptional value to the business events sector, which has always been a cornerstone of ATM. We look forward to leveraging ICCA’s global network and insights to deliver unparalleled value to our exhibitors and attendees as we explore the future of business events, particularly in the rapidly expanding international market.”   The latest insights from the World Travel & Tourism Council (WTTC) show a strong recovery in the business events sector. Business travel spending is expected to surpass pre-pandemic levels in 2024, reaching a record US$1.5 trillion. Dubai has already secured 175 international business events in the first half of 2024, a 24% increase compared to last year, according to Dubai Business Events (DBE), highlighting the UAE’s importance as a key destination for business events.   Dr Senthil Gopinath, CEO of ICCA, added, “We are thrilled to announce a strategic partnership between ICCA and ATM. ICCA will create enhanced value with regard to business and knowledge at Arabian Travel Market. This collaboration represents a significant step toward driving meaningful business engagements, with dedicated sessions, research reports, and networking opportunities for key stakeholders.”   “Together, we aim to bring the best of the Business Events to ATM, fostering connections that will leave a lasting impact. The strategic partnership also highlights ICCA’s commitment to sharing exclusive insights on the global meetings industry and future best practices. We look forward to an exciting and productive journey ahead.”   Reinforcing ATM’s pivotal role as a platform for the breadth of the travel community, this year’s exhibition will feature the debut of IBTM ATM, a specialised zone for suppliers to the business events industry to showcase their offers and connect with buyers through prescheduled appointments and business exchange sessions. The initiative will also include an exclusive conference programme tailored to the business events industry’s latest trends and developments.   This follows growing demand from visitors and exhibitors attending ATM. At the 2024 event over 7,000 attendees and 1,500 buyers expressed an interest in the sector, as well as 400 exhibitors highlighting it as an essential part of their offering.   Claudia Hall, Exhibition Director, IBTM World, said, “As the global platform for the Business Events industry, IBTM is excited to be part of the collaboration with ATM and our long-standing strategic partner ICCA to deliver a tailored experience for event planners and suppliers in the region. With substantial growth anticipated for the business events sector in the Middle East, and increasing demand from suppliers and buyers at ATM wanting to connect, do business and share knowledge and insights, it feels like an opportune moment to use our expertise to support this growth.”   The 32nd edition of ATM will highlight the pivotal role of connectivity in shaping the future of tourism with the theme: “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”. Bringing together professionals and industry leaders from the leisure, MICE, luxury and corporate travel sectors, ATM provides a platform for networking, knowledge sharing, and business opportunities, allowing participants to explore the latest trends, innovations, and developments worldwide.   For more information, log on to wtm.com/atm/en-gb.html. Source link

Snowflake (NYSE: SNOW), the AI Data Cloud company, today announced the launch of the AI Data Cloud for Travel and Hospitality, uniting Snowflake’s data platform, AI capabilities, and industry-specific solutions to deliver best-in-class data insights for the travel and hospitality industry. Snowflake empowers airlines, hotels, cruise lines, and travel technology providers to harness data and artificial intelligence to improve operations and power five-star customer experiences across the sector.   Snowflake Transforms Travel & Hospitality with AI Innovation   As the travel and hospitality industry transitions from recovery to stable growth, businesses face new challenges and opportunities. Snowflake is uniquely positioned to support this growth, offering a unified platform that streamlines AI and ML development, providing top-tier security and governance capabilities, and democratizing data access. With robust data collaboration capabilities and effortless scalability, Snowflake enables organizations to harness their data’s full potential.   The AI Data Cloud for Travel and Hospitality addresses key industry trends and use cases, including dynamic pricing and sustainability tracking, developer efficiencies, reputation management, and performance advertising to help organizations across the industry both streamline operations and unlock new business value.   With Snowflake’s AI Data Cloud for Travel and Hospitality, businesses can build and optimize outcomes like:   Hyper-Personalized Marketing: Personalized, privacy-focused marketing campaigns resulting in accelerated customer acquisition and reduced acquisition costs Improved Customer Experience: Optimized bot and Interactive Voice Response (IVR) performance plus preemptive messaging to reduce churn Loyalty & Co-Branded Experiences: Modernized customer data management, streamlined alliance point management, optimized hotel and partner coordination, and customer vs. member 360 personalization to enhance customer retention and engagement Reliable and Efficient Operations: Optimized routes and networks, simplified irregular operations (IROP) management, increased turn efficiencies, and improved crew coordination Maximized Revenue Management: Optimized maintenance, repair, and overhaul (MRO) workstreams, fine-tuned scenario forecasting, optimized dynamic pricing, and focused ancillary revenue streams to drive profitability   Snowflake’s vast partner ecosystem also facilitates seamless data enrichment via Snowflake Marketplace, allowing businesses to easily integrate and analyze third-party data sources such as weather patterns, economic indicators, and global events alongside their own data, enabling more comprehensive and better-informed decision-making in industries where external factors significantly impact operations and customer behavior.   “The travel and hospitality industry is at a pivotal moment, with AI and data-driven insights becoming critical for success,” said Whitnee Hawthorne, Global Head of Travel & Hospitality at Snowflake. “Our AI Data Cloud for Travel and Hospitality provides the tools and capabilities needed to not only keep pace with evolving customer expectations, but also to drive innovation and operational excellence in this dynamic and competitive sector.”   Some of the largest travel and hospitality businesses around the world are already using Snowflake’s AI Data Cloud for Travel & Hospitality to democratize data access and drive collaboration.   “By creating a unified data foundation on Snowflake, we’re improving our ability to make data driven decisions and automate aspects of our business,” said Raymond Boyle, Vice President, Data Analytics and Strategic Insights, Hyatt. “From guest preferences to functional decision management, Snowflake empowers us to advance care and further enhance the guest experience. Snowflake provides an important foundation for our work to redefine hospitality in the digital age.”   “Snowflake is an important part of Tripadvisor’s data strategy,” said Rahul Todkar, Head of Data and AI at Tripadvisor. “It unifies our enterprise analytics, marketing, and customer insights, providing the data foundation for our AI initiatives. Moreover, Snowflake has revolutionized how we collaborate with other brands in the ecosystem, allowing secure data sharing that benefits both our business and the broader travel industry. This comprehensive approach has not only streamlined our operations but also opened new avenues for growth and partnership.”   About Snowflake Snowflake makes enterprise AI easy, efficient and trusted. Thousands of companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, and power their business with AI. The era of enterprise AI is here.   Learn more at snowflake.com (NYSE: SNOW). Source link