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The event and exhibition market in the GCC is expected to be valued at US$827 million by 2029 According to the ATM Travel Trends report, 50% of industry experts consider leisure events as a key opportunity for the region’s tourism growth Experts speaking at ATM 2025 discussed how global sports tournaments, cultural festivals and music events across the region are boosting tourism and economic growth   ‘Big-ticket’ events are playing a pivotal role in driving international tourism and accelerating economic growth, according to experts speaking recently at Arabian Travel Market (ATM) 2025. In the GCC alone, the event and exhibition market is expected to reach US$827 million by 2029, growing at a CAGR of 3.94%.   Big-ticket Events Set the Stage for Tourism Growth in the Middle East   Following the global success of mega-events such as the FIFA World Cup Qatar 2022 and Expo 2020 Dubai, momentum is building across the region as Saudi Arabia prepares to host the 2034 World Cup.   Discussing the evolution and impact of these events, panellists including H.E. Khalid Jassim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority; Sebastien Doussin, Senior Vice President – Global Travel Services & Destination Management. Dnata and Noor Ahmad Hamid, CEO, Pacific Asia Travel Association (PATA), shared fascinating insights at ATM 2025, where the events industry was under the spotlight.   The panel addressed how big-ticket events – so-called for their high value, cost and impact – have demonstrated their ability to attract millions of international visitors, boost hotel occupancy, stimulate infrastructure growth and generate long-term brand positioning for host destinations.   Highlighting the importance of understanding the long-term strategic value of big-ticket events beyond immediate sales, H.E. Khalid Jassim Al Midfa commented, “Big-ticket events provide a destination with an opportunity to establish brand positioning and exposure in a competitive global environment. These events play a vital role in supporting broader government objectives, but it is essential to invest in the right product for your destination.”   Doussin reaffirmed the importance of large-scale events in destination positioning, referencing the growth of the Abu Dhabi Grand Prix, the surge of international golfing tournaments throughout the UAE and the launch of NBA events in the capital.    Commenting on the impact of technology on events, Doussin said, “Technology has already changed big-ticket events, especially in terms of distribution and customer experience. All of the ticketing for the FIFA World Cup in Qatar was completely digital through the official event app, offering flexibility and ease of use. Ultimately, technology enables an event to become more seamless, easier and enjoyable.”   Meanwhile, Hamid urged the industry to broaden the definition of big-ticket events to include exhibitions, conferences and cultural performances. He referenced Bangkok’s weekly concerts, which are mainly K-pop driven, as examples of how live entertainment extends tourist stays.   Supporting the panel’s observations, the ATM Travel Trends report highlights the rising appeal of live entertainment and sports in influencing travel decisions. Leisure events were outlined as the top opportunity for tourism growth among 50% of industry experts, as consumer demand for in-person and cultural experiences has increased significantly in recent years.   The trend of combining traditional leisure and business travel, or ‘bleisure’, has also accelerated as increased remote working and flexible working visas have enabled more people to live and work overseas. Building on this, business travellers are often extending their stays in destinations, creating a new opportunity in this rapidly expanding sector.   The report also highlighted that business events (MICE) are emerging as a significant driver of tourism growth across the Middle East, complementing the region’s thriving leisure sector. Global business travel reached a record US$1.4 trillion in 2024 and is projected to rise to US$2 trillion by 2030. The Middle East is well-positioned to capture a growing share of this lucrative market, increasing from approximately 2.5% in 2024 to over 3% by the end of the decade, supported by world-class infrastructure, a strategic location, and an expanding schedule of high-profile events.   Danielle Curtis, Exhibition Director ME, Arabian Travel Market, concluded, “As big-ticket events continue to gain global prominence, their role in shaping the future of tourism, driving economic diversification and enhancing international reputation has never been more evident. The Middle East, with its strategic vision, world-class infrastructure and focus on innovation, is well-positioned to lead the next era of global event tourism.”   Building on the success of its inaugural edition, IBTM@ATM will return to ATM 2026, which takes place at the Dubai World Trade Centre from 4-7 May 2026, with a dedicated zone within Hall 3, highlighting the show’s strategic focus on the global business events sector.   Designed to facilitate high-value connections, the zone allows business event suppliers to showcase, promote their destinations and services, and engage with pre-qualified international event planners, Professional Conference Organisers (PCOs), and associations through an exclusive hosted buyer programme.   This specialised area will once again host the IBTM Stage, providing a comprehensive conference programme tailored to industry professionals, encouraging knowledge exchange and thought leadership. IBTM@ATM 2026 is set to be a vibrant hub for innovation, collaboration, and business growth in the global events industry.   ATM will return to the Dubai World Trade Centre from 4-7 May 2026.   Register your interest to attend: Register for ATM updates. Enquire to exhibit: Exhibitor Enquiry for Arabian Travel Market. Source link

The UAE’s tourism industry continues to surge in 2025, reinforcing its position as one of the world’s most sought-after destinations. According to insights from Yango Ads, the Ad Tech division of Yango Group, increasing visitor numbers and growing demand for premium, experience-led travel are reshaping traveller behaviour and pushing brands to rethink their approach to advertising.   Malika Kennedy, Chief Business Development Officer at Yango Ads MEA   Tourism remains central to the UAE’s economy, contributing AED236 billion or 12% of GDP in 2024. Dubai alone is gearing up for record-breaking tourism, welcoming 9.88 million overnight visitors in just H1 of 2025. Strategic government investments such as Etihad Rail, tourism visa reforms, and Visit Dubai campaigns are reinforcing the country’s long-term diversification goals. This has made the UAE a top destination for global, regional, and emerging markets.   Malika Kennedy, Chief Business Development Officer, Yango Ads MEA, commented, “The UAE’s tourism industry is in a transformative phase. Globally, travellers are more discerning, spending more, and expecting seamless experiences across channels. For brands, this means moving beyond seasonal campaigns to smarter, intent-driven strategies. At Yango Ads, we’re helping partners harness AI-powered targeting, geo-data, and behavioural signals to engage travellers at the right moment and drive measurable impact.”   Yango Ads’ 2025 Tourism Industry Guide report highlights a decisive shift in how travellers plan and book trips. Today’s high-intent travellers spend more time browsing, comparing, and seeking personalised content before committing. Solo travel is on the rise among younger audiences, while Eid, summer, and Q4 festive periods remain peak seasons. Travellers from emerging markets prefer summer holidays, while GCC residents often seek winter getaways.   High-intent travel signals include frequent searches, travel app use, and engagement with digital content. With nearly half of emerging market travellers ready to spend over $2,000 per trip and a majority choosing four- or five-star hotels, Yango Ads advises brands to map the customer journey holistically; sparking inspiration during the planning stage, geo-targeted experience offers mid-trip, and re-engaging after travel through loyalty campaigns.   With digital engagement accelerating, ad investment is rising in parallel, with the UAE spending projected to reach $1.22 billion in 2025. Modern strategies are increasingly relying on programmatic advertising, first-party data, super apps, and location-based targeting. Travel brands are leading the shift, with nearly half of travellers influenced by targeted ad campaigns, 41.7% relying on search engines, 21% engaging via Telegram Ads, and 20% guided by social media recommendations.   Campaign outcomes highlight this growing digital responsiveness. Yango Ads’ GGC Tourism brand awareness campaign, aimed at increasing engagement, achieved a 13% increase in actual flight and hotel bookings on travel aggregator platforms with a seven-day attribution window. This sort of cross-platform analytics is possible due to a connected CDP and rich first-party data. The adtech company also supported building a bespoke tourism itinerary planning platform. Users answered quizzes, based on which they would receive personalised recommendations for accommodations, activities, and travel periods. Hotel partnerships were featured on the platform, boosting bookings and visibility.   With travellers typically planning two to three months in advance, brands that plan early and target effectively stand to maximise ROI. Large-scale festive activations require 5–12 months of preparation, while regional campaigns demand agility within a 1–3 month window. In Europe and the US, lead times can extend much longer, with US travellers often planning up to a year ahead. Overall, strategy is shaped by budget, appetite for experimentation, and prevailing market trends.   In 2025, India remains the UAE’s largest source of visitors, followed by Saudi Arabia, the UK, Russia, China, and several emerging markets that are contributing steadily to overall growth. This marks a shift from 2024, when the UK ranked second ahead of Saudi Arabia, highlighting the Kingdom’s growing importance as a key market.   As the UAE continues to attract record visitors, the opportunity for brands to align with evolving traveller behaviours has never been greater. Success will depend on early planning to capture seasonal opportunities, along with personalised and experiential campaigns that drive deeper engagement and conversion. Innovation and willingness to experiment are key to market penetration, with enterprises benefitting from agency partners like Yango Ads, who accelerate creative adoption and execution.   Yango Ads will continue enabling advertisers to anticipate trends, capture demand, and connect with audiences more effectively.   About Yango Ads Yango Ads is a global ad platform that helps businesses monetise and grow. We help brands reach relevant audiences through the websites, apps, and services they use daily. With access to one of the largest ad networks, we connect brands to engaged users within the Yango Group ecosystem.   Whether you’re looking to boost app revenue, run campaigns, or make data-driven decisions, Yango Ads has the tools to make it happen. Source link

According to the World Economic Forum, the travel and tourism sector will see 30 billion tourist visits by 2034, underscoring the importance of the theme ‘Travel 2040: Driving New Frontiers Through Innovation and Technology’ New features include the ATM Travel Tech co-located show and the ATM Ultra Luxury Lounge, as well as larger IBTM @ ATM, which will bring together the global business events (MICE) community ATM will take place from 4 – 7 May 2026 at the Dubai World Trade Centre   Arabian Travel Market (ATM) has officially announced the theme for the 2026 edition of the leading international travel and tourism event in the Middle East, where the crossroads of East meets West: “Travel 2040: Driving New Frontiers Through Innovation and Technology.”   Arabian Travel Market 2026 Theme to Focus on the Future of Global Travel   Taking place from 4–7 May 2026 at Dubai World Trade Centre (DWTC), ATM 2026 will explore the forces reshaping the global tourism landscape and highlight how innovation is transforming every stage of the traveller’s journey.   The period leading up to 2040 is expected to be one of the most transformative eras in the history of global tourism, with research from the World Economic Forum highlighting that the travel and tourism sector is projected to serve 30 billion tourist visits and contribute $16 trillion to global GDP by 2034. In parallel, technological advancements, including AI-driven personalisation and immersive digital experiences, alongside green aviation and smart mobility, are set to redefine how, where, and why people travel.   Against this backdrop, ATM 2026 will provide a vital platform for the global travel community to explore new opportunities, accelerate technological adoption, and build a more resilient, sustainable, and inclusive industry for the future.   Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “The next ten years and beyond are going to be crucial for the travel and tourism industry. We are at a significant turning point where factors such as climate change, digital advancements, and evolving consumer expectations are all coming together to create both challenges and opportunities. By showcasing how innovation can enhance the travel experience, improve operational efficiency, and promote sustainability, ATM 2026 will provide an important platform for the global industry to prepare for what lies ahead, while ensuring the Middle East remains at the forefront of this evolution.”   ATM’s emphasis on innovation is also underpinned by market momentum. According to the ATM Travel Trends Report 2025, travel spend in the Middle East is expected to surpass US$350 billion by 2030, with inbound travel projected to grow at nearly double the global average. Demand for business events (MICE), luxury experiences, and transformative journeys is surging across the region, positioning the Middle East as a dynamic hub for the future of global tourism.   Building on this growth, ATM 2026 will feature several dedicated show verticals, each designed to deepen engagement within key sectors driving the future of travel.   ATM Travel Tech will make its debut as a fully co-located show at ATM 2026. Evolving from its previous role as a fast-growing sector on the show floor, it will now take place within dedicated halls directly linked to ATM during the same dates, reflecting the accelerating convergence of technology and tourism. The show will highlight how breakthrough innovations, from AI-powered trip planning and immersive experiences to smart payments, fintech, mobility, big data, and cybersecurity, are transforming the travel ecosystem.   The Tech & Innovation Zone will form the core of ATM Travel Tech, featuring an 850 sqm immersive space showcasing robotics, AR/VR, next-generation payments, and green technology solutions, anchored by the Future Stage, a 250-seat theatre hosting futurists, entrepreneurs, and global tech leaders.   IBTM @ ATM, which returns in 2026 following a successful launch during last year’s event, will connect the global business events (MICE) community with the Middle East’s rapidly expanding meetings and mega-events sector, bringing association planners, conference organisers, and corporate buyers together with leading destination convention bureaus, venues and business event suppliers.   Meanwhile, the ATM Ultra Luxury Lounge will create an exclusive environment for high-net-worth and ultra-high-net-worth individuals to connect with world-class luxury brands, spanning hospitality, private aviation, yachting, and bespoke travel experiences.   “Our show verticals have become vital in showcasing the changing structure of the global travel and tourism industry. By focusing alongside its core leisure travel focus, ATM 2026 ensures that we highlight areas where innovation and investment have the greatest influence. Each vertical offers a carefully curated environment where stakeholders can engage more deeply, form meaningful partnerships, and collectively shape the industry’s future to 2040,” added Curtis.   As global tourism evolves towards innovation, sustainability, and purposeful growth, ATM 2026 will convene industry leaders, policymakers, and innovators to showcase pioneering solutions and share insights that will drive the sector forward. With over 55,000 industry professionals from 166 countries having attended the 2025 edition, ATM continues to expand its role as a catalyst for global collaboration and a launchpad for the ideas and technologies transforming travel. For more information, visit www.wtm.com/atm. To register your interest in attending, please click here.   Now in its 33rd year, Arabian Travel Market (ATM) is the leading global platform driving growth and innovation across every sector of the travel and tourism industry. Held annually in Dubai – the gateway to global travel and tourism with its unmatched connectivity – ATM is where the energy of opportunity comes to life.   More than just an event, ATM is a dynamic hub for industry communities, featuring forums, experiences, and networking opportunities that continue well beyond the show floor throughout the week. Now in a period of rapid expansion, ATM has grown 16% year-over-year, attracting over

Saud bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler of Ras Al Khaimah, inaugurated Hilton’s new office at Ras Al Khaimah Economic Zone (RAKEZ) Business Centre 1 in Al Nakheel. The ceremony was attended by RAKEZ Managing Director, Sheikh Mohammed bin Humaid Al Qasimi, RAKEZ Group CEO Ramy Jallad, Hilton Middle East & Africa President Guy Hutchinson, and senior officials from the hospitality and tourism sectors.   His Highness Sheikh Saud with RAKEZ and Hilton officials during the inauguration ceremony   Hilton has had a longstanding presence in Ras Al Khaimah, including a technical hub in RAKEZ. The new office expands this hub into a base for the hospitality company’s accounting and information technology (IT) services, supporting 48 hotels and corporate accounting services across ten countries. The office currently houses 115 team members and is located in a 1,000 sq ft space at RAKEZ Business Centre.   Jallad said, “We are honoured to welcome Hilton to our business community at RAKEZ. Their decision to establish a large-scale office in our Business Centre reflects both the strength of our relationship and the confidence international brands place in Ras Al Khaimah as a strategic base. With its central location, world-class facilities, and accessibility, our Business Centre offers the ideal environment for companies like Hilton to grow and thrive. We look forward to supporting Hilton in its journey of expansion and continued success in the region.”   Hutchinson said, “Hilton has been a proud partner of Ras Al Khaimah, where we’ve had a presence for over 20 years. This new office will play a key role in supporting hotel accounting and IT functions. The RAKEZ Business Centre offers an ideal setting being centrally located, well-connected, and surrounded by a wide range of accommodation options, including one of our hotels just a short five-minute drive away, ensuring both convenience and comfort for our teams.”   Hilton’s expanded presence at RAKEZ underscores Ras Al Khaimah’s appeal as a global destination for tourism, living, working and investment.   About Ras Al Khaimah Economic Zone (RAKEZ) RAKEZ is a powerhouse business and industrial hub established by the Government of Ras Al Khaimah in the United Arab Emirates. It currently hosts over 35,000 companies coming from over 100+ countries and operating in more than 50 industries.   RAKEZ offers entrepreneurs, startups, SMEs and manufacturers a wide-range of solutions, including free zone and non-free zone licences, customisable facilities, and first-class services provided in a one-stop shop. Furthermore, RAKEZ has specialised zones that are tailored to specific needs of investors: Al Nakheel and Al Hamra Business Zones for commercial and service companies; Al Ghail, Al Hamra and Al Hulaila Industrial Zones for manufacturers and industrialists; and an Academic Zone for educational providers.   A leading economic zone, RAKEZ aims to continue attracting diversified investment opportunities that will contribute to the economic growth of Ras Al Khaimah.   For more information, visit www.rakez.com. Source link

During ATM 2025, senior executives from Minor Hotels, Fairmont and Marriott highlighted the rise of ‘hyper-personalisation’ in the luxury hospitality industry The ATM Travel Trends report states that 85% of hoteliers view personalisation as a crucial driver of commercial value Next-Gen travellers are driving demand for luxury experiences that focus on meaning over opulence   Personalisation is emerging as a growing trend in travel and tourism, particularly within the luxury segment, as travellers increasingly seek experiences tailored to their individual preferences and lifestyles.   At Arabian Travel Market (ATM) 2025, senior executives from leading hotel groups, including Minor Hotels, Fairmont and Marriott, examined the rising influence of ‘hyper-personalisation’, which moves away from one-size-fits-all services to offering bespoke guest experiences. Leveraging tools such as AI-driven customisation and chatbots, as well as personalised welcome amenities and bespoke dining options, these brands are redefining the customer journey in the luxury travel segment, which is witnessing a continued surge worldwide.   Arabian Travel Market (ATM) 2025   According to the ATM Travel Trends Report 2025, developed by ATM in partnership with Tourism Economics, 85% of hoteliers now consider personalisation as a key driver of commercial value, with tailored experiences shown to generate additional revenue of up to 5%. Furthermore, insights by market intelligence firm Future Market Insight Inc, has revealed the global customisation and personalisation in travel market is expected to reach US$620.71 million by 2032.   Speaking during the panel, experts defined hyper-personalisation as providing individualised experiences that anticipate both expressed and unspoken guest needs. While technology and Artificial Intelligence (AI) are instrumental in delivering customised offerings at scale, the panellists agreed that human connection remains essential for a truly personalised hospitality experience.   Nicolas Hauvespre, VP of luxury brands at MEA Marriott, said, “When it comes to hyper-personalisation, for many brands, this goes far beyond traditional service. It’s about creating something highly tailored and curated through leveraging technology and building on your culture, so you can develop that anticipatory service and meet both the explicit and unspoken needs of your guests.”   The panel, which also included Loay Nour, Vice President Fairmont Brand and Marketing Communications, and Amir Golbarg, Senior Vice President Minor Hotels, also discussed the importance of establishing an emotional connection, anticipating guest needs, and building this over time.   “Luxury is not one size fits all, it’s no longer about recognising someone by the name or knowing their preferences in their profile, because you need to understand that those consumers are not only hotel consumers, they are exposed into the ultra level of personalisation from other brands and other industries that they work with, so they have a certain minimum of expectations,” said Nour.   In the Middle East and Africa, Marriott is embracing this shift while maintaining brand distinctiveness, expanding its luxury footprint with projects such as the Ritz-Carlton Reserve at Nujuma in Saudi Arabia’s Red Sea, which is rooted in immersive, cultural experiences. Upcoming openings elsewhere in the region include a portfolio of curated Ritz-Carlton safari lodges in eastern Africa, which will pioneer new destinations and provide guests with highly authentic experiences.   Meanwhile, owner-led hospitality companies, such as Minor Hotels, are using their lean structures to pilot new concepts in-house before rolling them out globally. This operational flexibility has enabled the company to invest in curated, experience-driven offerings that prioritise quality over quantity. A recent success story includes the 22-room Anantara Santorini Abu Dhabi in Ghantoot, which has outperformed expectations by focusing on hyper-personalised offerings in a unique setting.   Commenting on these insights, Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “As luxury travel evolves, so too does the definition of what it means to deliver highly personalised experiences. Today’s travellers are looking for more than exceptional service; they expect tailored journeys that reflect who they are and what they value. At ATM, we are witnessing how hospitality brands are rising to the challenge, providing guests with luxury experiences that are personalised, sustainable and connected to people and place.”   Luxury travel will be under the spotlight at Arabian Travel Market 2026, which will be held from 4 to 7 May at the Dubai World Trade Centre. In parallel, travel technology will remain a key focus as innovation continues to reshape the future of the industry and transform every stage of the traveller’s journey.   For more information, log on to wtm.com/atm/en-gb.html.   Now in its 33rd year, Arabian Travel Market (ATM) is the leading global platform driving growth and innovation across every sector of travel and tourism. Held annually in Dubai – the gateway to global travel and tourism with its unmatched connectivity – ATM is where the energy of opportunity comes to life.   More than just an event, ATM is a dynamic hub for industry communities, with forums, experiences, and networking that continue well beyond the show floor over the week. Now in a period of rapid expansion, ATM has grown 16% year on year, attracting over 55,000 travel professionals from 166 countries.   The next edition of ATM will take place in Dubai from 4–7 May 2026. Source link

Mallorca is nature, culture, and authenticity. From the majestic Serra de Tramuntana to picturesque coastal and inland villages, its landscapes shine year-round, while the island’s distinctive light and scents awaken all the senses. Naturally welcoming, Mallorca wants every visitor to feel right at home. Yet Mallorca is not only a paradise for the senses; it is a territory deeply committed to its identity and to safeguarding the legacy inherited across generations, ensuring that the Mallorca of tomorrow retains the qualities that have made it unique since ancient times. Today, the island is emerging as a pioneer in a new, conscious tourism culture.   Mallorca Island   Through the Fundació Turisme Responsable de Mallorca—recently renamed to underscore its dedication to this new model—the island has solidified its long-term commitment to preserving and promoting its invaluable natural, cultural, and social heritage. At the heart of this mission lie respect, shared responsibility, and the well-being of local communities, with the ultimate goal of ensuring future generations of Mallorcans continue to enjoy the island’s singular character.   By fostering partnerships with the private sector and launching transformative initiatives that engage both residents and visitors, Mallorca is building a tourism model based on equity, rootedness, and environmental stewardship. This vision is embodied in a clear roadmap: the Pledge, a Manifesto for Responsible Tourism, which guides every step with principles of mutual respect and shared accountability.   With this roadmap, every effort and resource is focused on protecting and enhancing the collective treasure that is Mallorca. The island’s transformation goes beyond environmental concerns—it is also structural and strategic. Mallorca is taking on a leadership role by embracing innovation, entrepreneurship, and digital technologies as key drivers of a new tourism model. Central concepts such as circularity and digitalisation are actively integrated to reduce the environmental footprint, boost efficiency, and shape a destination ready to meet present and future challenges.   The manifesto declares Mallorca a shared home—whether for a few days or a lifetime. It calls on everyone to care for the island with the same respect reserved for what we love most: responsibly and sustainably, fostering a meaningful change in the relationship between travellers and the destination.   The Pledge emphasises that small actions can make a significant difference, from leaving no waste in nature to using proper recycling points or picking up litter on beaches or hiking trails, even if it’s not one’s own. Visitors are encouraged to respect marked paths, coastal biodiversity, and marine ecosystems, ensuring wildlife remains undisturbed.   On an island with finite resources, the Pledge urges travellers to choose sustainable public or private transport, reduce water and energy consumption, and opt for locally sourced, artisanal products and accommodations. The goal: to ensure that the only traces left behind are unforgettable memories.   The commitment also establishes that travelling responsibly means experiencing Mallorca with all five senses, connecting deeply with its culture, respecting its communities, and supporting the island’s economy through traditional gastronomy and authentic local offerings. Every action counts in ensuring Mallorca remains what it is today: the best place to live—and the best destination to visit.   About Mallorca Mallorca is a Spanish island located in the heart of the Mediterranean Sea. Renowned internationally as a premier tourist destination, it offers a unique combination of breathtaking natural landscapes, vibrant culture, historic architecture, and authentic traditions. The island is served by an international airport with direct connections to major European and Spanish cities, typically within an average flight time of 2.5 hours. Mallorca is the ideal place to discover the true Mediterranean spirit and can be enjoyed year-round thanks to its mild climate and gentle winters. Source link

The launch of the Wynn Al Marjan Island in Ras Al Khaimah and Cinnamon Life’s City of Dreams development in Sri Lanka is leading a new era for tourism and hospitality in the Middle East and Asia Pacific Experts have stressed the importance of creating immersive experiences that go beyond gaming and reflect local culture, art and storytelling Personalisation, regulation and responsible gaming will be key to long-term success   The growth of integrated resorts in the Middle East and Asia Pacific (APAC) is redefining the hospitality industry by blending luxury, entertainment, and culture into immersive destination experiences, as reported by experts at Arabian Travel Market.   Cinnamon Life’s City of Dreams development in Sri Lanka    The highly anticipated opening of Wynn Al Marjan Island in Ras Al Khaimah in 2027 marks a significant milestone for the region, reflecting a broader shift towards diversified tourism offerings. Similarly, the upcoming opening of a casino at Cinnamon Life’s City of Dreams development in Sri Lanka signals a shift toward regulated gaming as part of a holistic resort offering.   Experts predict that annual gross gaming revenues (GGR) in the UAE could reach between US$3 billion and US$5 billion, driven by the introduction of integrated resort developments. The upcoming launch in Ras Al Khaimah is expected to significantly boost tourism, with the emirate aiming to attract 3.5 million overnight tourists by 2030, generating thousands of employment opportunities.   At ATM 2025, panellists from across the hospitality, research and technology sectors, including Judith Cartwright, Founding & Managing Director, Black Coral Consulting; Darren Bishop, SVP, Market Research and Strategy Consultant, Heart+Mind Strategies; and Edward Batrouni, Founder and Executive Director, Zenitech discussed how these resorts are shifting perceptions and driving demand from key source markets, including India, China, the GCC and Europe.   Sanjiv Hulugalle, CEO, Cinnamon Life Hotel & Mall at City of Dreams, Sri Lanka, also part of the expert panel, commented, “A sense of place is critical to making a successful integrated project and not making the casino the centre. You’ve got to really tap into the surrounding destination and not just centre yourself in the place you are. It makes the fabric, the texture, and the soulfulness far more impactful than just saying: I’ve got a casino. It’s far beyond the positioning.”   Panellists agreed that while gaming offers a new and exciting dimension, it is a combination of art, music, food, wellness, and local storytelling that truly defines the guest experience. Industry leaders attending the event emphasised that gaming is just one element in a much broader tapestry of cultural, culinary, and entertainment experiences that are key to the success of integrated developments.   Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “The conversations at ATM this year highlighted a vital shift in how integrated resorts are being developed across the region. It’s not just about gaming but about crafting a sense of place, telling compelling stories, and building meaningful cultural connections. Destinations in the MENA region and beyond are demonstrating how these developments can become national assets, unlocking new revenue streams and creating immersive experiences for multi-generational travellers.”   Speakers noted that in markets such as Sri Lanka, where gaming is being introduced under new regulatory frameworks, local community support and government collaboration have been key to the success of the City of Dreams development to date.   In the UAE, the General Commercial Gaming Regulatory Authority (GCGRA) was established in 2023 to regulate commercial gaming and oversee all individuals and businesses in the industry, ensuring sustainable growth and efficient regulation. The country’s pioneering steps into the integrated resort space are helping to establish it as a regional hub for tourism innovation, with advanced technology, personalised service, and responsible gaming protocols playing a critical role.   Research insights shared during the session revealed that while gaming ranks lower in priority among potential visitors, its value as an adrenaline-driven activity for affluent, older audiences makes it a significant contributor to revenue. Moreover, gaming’s association with luxury tends to increase visitor spend, with a 30% uplift observed in similar resort models globally.   With feeder markets like India, Saudi Arabia, and UAE-based expatriates showing strong interest, and European travellers seeking luxury and bespoke experiences, integrated resorts are poised to reshape regional tourism landscapes.   Arabian Travel Market returns to the Dubai World Trade Centre from 4-7 May 2026. The 2025 edition welcomed over 55,000 industry professionals from 166 countries, representing a 16% year-on-year increase. The event showcased over 2,800 exhibiting companies, with 19% from the Middle East and 81% from the rest of the world.   Now in its 33rd year, Arabian Travel Market (ATM) is the leading global platform driving growth and innovation across every sector of travel and tourism. Held annually in Dubai – the gateway to global travel and tourism with its unmatched connectivity – ATM is where the energy of opportunity comes to life.   More than just an event, ATM is a dynamic hub for industry communities, with forums, experiences, and networking that continue well beyond the show floor over the week. Now in a period of rapid expansion, ATM has grown 16% year on year, attracting over 55,000 travel professionals from 166 countries.   The next edition of ATM will take place in Dubai from 4–7 May 2026. Source link

International restaurant guide GreatList has entered into a long-term partnership with the Dubai College of Tourism (DCT), a part of the Dubai Department of Economy and Tourism (DET), to support the next generation of hospitality professionals. As part of this collaboration, the GreatList by Alexander Sysoev Scholarship will be awarded annually to outstanding students pursuing careers in culinary arts and gastronomy.   Alexander Sysoev, Founder of GreatList   Open to current students completing their Certificate in Culinary Arts at DCT, and to future students enrolling in the course, the scholarship recognises academic merit, creativity, passion, and dedication to the culinary profession.   The scholarship will award one outstanding DCT student with a full tuition scholarship to progress to the first year of the Advanced Diploma in Culinary Arts, while a second promising student will receive a 50% tuition scholarship. All funding will be provided directly by GreatList, reflecting the organisation’s long-term commitment to nurturing talent within the global gastronomy sector. This partnership with GreatList helps to prepare culinary arts students for real-life experience in the workplace, and provides them with the skills needed to thrive in one of the world’s fastest-growing industries.   “This initiative reflects what we believe is the true mission of a modern restaurant guide,” says Alexander Sysoev, Founder of GreatList. “It’s not just about recognising the best restaurants today — it’s about investing in those who will define excellence tomorrow. Supporting young culinary talent today means creating 10, 20, even 30 extraordinary restaurants in the future.”   “This partnership with GreatList represents a significant advancement in our commitment to delivering world-class hospitality education,” says Elham Bolooki, Senior Experiential Learning Manager, Dubai College of Tourism (DCT). “Supporting our mission to nurture and empower the next generation of hospitality professionals, this collaboration aligns with the ambitious goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global destination for business and leisure. Through the GreatList by Alexander Sysoev Scholarship, we are not only recognising our students’ academic excellence and passion, but also equipping them with the skills and confidence needed to excel in an increasingly competitive and innovative industry.”   This strategic alliance between GreatList and DCT – a world-class vocational college that delivers full-time certificate and advanced diploma courses in tourism, hospitality, culinary arts, and events – underscores a shared vision to empowering young talent and elevating standards across the hospitality industry.   About GreatList GreatList is changing the way people discover where to eat. Founded in 2022 by Alexander Sysoev, this international guide relies on experts who visit restaurants anonymously and pay their bills, ensuring the recommendations are more honest and up-to-date. Unlike traditional guides, GreatList updates its list regularly — places can be added or removed at any time. It also highlights standout new openings and features an encyclopedia of the chefs, bartenders, and owners behind the scenes. It also includes recommendations from chefs who advise on the most outstanding dishes on the menu––this is a rare level of expertise, which is especially helpful if you are visiting the place for the first time. Currently active in Russia, Qatar, and the UAE, and available in Russian, English, Arabic, and Chinese, GreatList is more than just a guide — it’s a platform that supports the industry and promotes new talents wherever it operates.   About Dubai College of Tourism (DCT) Dubai College of Tourism (DCT) was established by Dubai Department of Economy and Tourism (DET) to be a world-class vocational college that would provide innovative, accessible and exceptional education and training that supports people to enter, enhance or advance within the tourism industry in Dubai. At the campus, DCT delivers its full-time certificate, award and advanced diploma courses in four core subject areas: tourism, hospitality, culinary arts and events. These programmes follow the National Qualifications Framework of the UAE (QFEmirates) and are approved by the Ministry of Education. DCT manages the DET Emiratisation initiative that aims to attract and train Emiratis to work across a range of sectors, including tourism, healthcare, IT and financial services, and the Tour Guide Training platform for becoming a licensed tour guide in Dubai. The college is also responsible for delivering fundamental online training programmes specifically designed for those working within the tourism industry, such as ‘Dubai Way’ (for tourist-facing staff in Dubai) and ‘Dubai Expert’ (an interactive online training tool for international travel agents).   For more information about DCT, please visit dct.ac.ae. Source link

Outbound travel from the Asia Pacific region (APAC) is projected to grow at a CAGR of 7% through 2029 Digital platforms and popular culture are driving travel behaviour Localisation is key to attracting travellers from APAC, with destinations like Dubai and Saudi Arabia adopting market-specific strategies   The Asia-Pacific (APAC) region is poised for significant tourism growth, with spending on international travel forecast to hit US$2.5 trillion and domestic travel to reach US$4.3 trillion by 2029, according to the latest data from Euromonitor International.   Danielle Curtis, Exhibition Director ME, Arabian Travel Market   Outbound travel from APAC is projected to grow at a CAGR of 7%, with intra-regional journeys expected to account for 61% of all trips by the end of 2025. By 2029, one in three trips is anticipated to be outside the APAC region, with 75% of bookings set to be made online.   A high-impact panel discussion at Arabian Travel Market (ATM), brought together top industry minds to explore the future of travel in the APAC region. Moderated by Mingie Wang, Chief Correspondent at China Daily, the panel discussed traveller behaviour, digital transformation, and the resurgence of outbound travel, particularly from China, providing fascinating insights into this key global market.   Panelists included Alhasan Aldabbagh, President of APAC Markets, Saudi Tourism Authority; Gary Bowerman, Founder of Check-in Asia; Boon Sian Chai, Managing Director and Vice President of International Markets at Trip.com Group; and Shahab Shayan, Regional Director Asia Pacific at Department of Economy and Tourism.   During the session they highlighted a shift in purchasing decisions across the APAC region, driven by experiential travel, digitalisation, and a growing desire for cultural immersion.   Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “More than 60% of travellers are booking trips around concerts and sporting events, while over 40% are influenced by digital platforms such as TikTok. Interestingly, film and television are also playing a significant role, evidenced by a rise in bookings to Thailand following the popularity of The White Lotus.”   According to a recent report compiled by Tourism Economics on behalf of ATM, tourism nights from Asia Pacific and Africa are on track to more than double between 2025 and 2030. The number of tourism nights, specifically from China to the Middle East, is expected to grow by 189% through 2030, and APAC source markets are set to account for the largest share of business nights in the region, with India, in particular, gaining importance.   In addition, travellers from APAC record the highest spend per person per day globally, at a rate of US$300, across various tourism sectors, including accommodation, food and beverage, and retail. This high level of expenditure is mainly driven by Chinese travellers whose strong purchasing power continues to shape global travel trends.   The Dubai Economic Agenda, D33, is key to ensuring the emirate’s strategic success in APAC markets, with a focus on market segmentation and storytelling. By tailoring messaging for platforms such as the video-sharing website Bilibili and the social networking and e-commerce platform Red Note, and leveraging strong air links through carriers like Emirates and flydubai, Dubai’s tourism authorities continue to position the city as a relevant, accessible, and aspirational destination for travellers across Asia.   As a newcomer to APAC tourism markets, Saudi Arabia has adopted a highly localised approach, as outlined during the discussion. Recognising the diversity of the region, which comprises 49 distinct countries, tourism authorities in the Kingdom study each source market closely, from dietary preferences to cultural nuances, tailoring travel experiences accordingly. This strategy is supported by partnerships with media, trade, and research bodies to ensure that Saudi Arabia’s offerings resonate authentically with travellers across the region.   Curtis added, “Technology is playing an increasingly pivotal role in travel decision-making across the APAC region, with consumers relying heavily on digital tools, social media, and AI. Mobile-first planning is transforming how travellers research and book trips, although the digital landscape varies significantly from country to country. One constant across the region is the importance of trust, particularly in peer-generated content, which continues to influence traveller choices at every stage of the journey.”   Panellists also cited sustainability as a key consideration for younger generations in the APAC region, with research from Trip.com indicating that 30-40% of Gen Y and millennial travellers are willing to pay more for eco-friendly travel. For these consumers, sustainability extends beyond carbon offsets and environmental protection, encompassing support for local culture and heritage.   ATM is a leading global event held annually in Dubai, which enables growth for the travel and tourism industry. Uniting all travel sectors and verticals, the event generates US$2.5 billion in business deals. The next edition of ATM will take place at the Dubai World Trade Centre from May 4 to 7, 2026. Source link

The ATM Travel Trends Report 2025, developed by Arabian Travel Market in partnership with Tourism Economics, predicts that travel spending in the Middle East will be 50% higher by 2030 According to the report, inbound travel to the region will increase by 13% annually from 2025 to 2030, with key source markets including Asia and Africa Business travel and luxury travel are also on the rise, as the Middle East becomes a key global hub for sports and entertainment   A new report compiled by Tourism Economics on behalf of Arabian Travel Market (ATM) predicts that by 2030, total tourism spend in the Middle East will be 50% higher than in 2024, generating expenditure of nearly US$350 billion.   Arabian Travel Market   The ATM Travel Trends Report 2025 reveals insights into the trends and transformations redefining the travel sector in the Middle East and worldwide, including the surge of business travel, the growth of the luxury segment, and the boom in regional sports tourism. The report highlights exceptional growth in Middle East travel spending, projected to exceed 2019 levels by 54% this year and anticipates an annual growth rate of over 7% from 2025 to 2030.   Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “The report’s findings confirm that travel growth in the Middle East is incredibly strong, with annual growth averaging more than 7% through 2030. Bold national visions, game-changing developments, and enhanced connectivity are some of the key factors driving this momentum.”   Underscoring the Middle East’s strong position in global tourism, inbound travel from outside the region is set to grow by 13% annually up to 2030 and outbound business travel forecast to surge at 9% per year.   European source markets make up 50% of all leisure travel to the Middle East, with India and the United Kingdom the top two inbound international leisure source markets. China is also a critical market, ranking third by value with leisure spend expected to increase by 130% by 2030. Furthermore, tourism nights by visitors from Asia Pacific and Africa, are expected to increase by over 100% between now and 2030.   For outbound travel, Saudi Arabia and Egypt dominate regional flows, while Thailand and the United Kingdom lead as preferred long-haul destinations.   The four largest airlines in the region – Emirates, Etihad Airways, Qatar Airways and Saudia – have placed nearly 780 aircraft orders with Boeing and Airbus, representing major expansions to their existing fleets. This significant investment underscores the region’s strategic focus on becoming a global aviation hub and meeting rising passenger demand over the coming decade.   The Middle East’s rise as a global hub for business events is another key highlight of the report, which states that spending on Middle East business travel will grow 1.5 times faster than the global average through to 2030. The region’s strategic location at the centre of Asia, Africa, and Europe supports business and leisure travel, with the latter on a particularly strong trajectory for growth.   The sector plays a vital role in developing the region’s reputation for hosting major events. It is expected to experience the second-fastest rate of business travel growth among all global regions, underscoring the increased potential for combining business and leisure travel, or ‘bleisure’.   Curtis commented, “At ATM 2025, we recognised the industry’s hunger for innovation in travel technology as well as the rising demand for business travel across the region. In response, we launched two dynamic new zones, IBTM@ATM and the Innovation Zone, designed to empower our growing audience to shape the future of travel with the speed and scale our exciting industry demands.”   The region is also witnessing unprecedented growth in luxury and lifestyle tourism, attracting a new generation of high-net-worth travellers, drawn to exceptional Middle East hospitality, curated experiences and premium cultural events. According to the report global spending on luxury leisure hospitality is expected to continue growing briskly reaching over US$390 billion by 2028.   “Travellers drawn to the Middle East tend to spend more on travel overall, nearly 60% habitually spending on luxury experiences while travelling compared to under 40% among travellers who favour other destinations,” added Curtis.   Of the more than 170 luxury hotel properties in the Middle East, nearly 100 are situated Abu Dhabi and Dubai, with 22 currently in development. With several luxury properties in the pipeline among Saudi Arabia’s Giga projects, the region will continue to serve as a preferred destination for luxury and leisure travellers.   Following in the footsteps of the Qatar 2022 World Cup and Dubai Expo 2020, the Middle East region has a proven track record for successfully hosting high-profile entertainment and sports events. According to the ATM Travel Trends report, the strong appetite for sports tourism in the region will lead to a potential growth rate of 63% in the coming years, with the 2034 FIFA World Cup in Saudi Arabia set to continue this momentum.   According to the report, golf, motorsports, football, cycling, and esports are all benefiting from heightened visibility and investment in the region. This surge in sporting and entertainment events is significantly boosting the travel industry, driving increased demand for hotel stays, flights, and related services, creating a ripple effect that supports broader tourism growth.   ATM is the leading international travel and tourism event held annually in Dubai. It plays a vital role in shaping the future of global travel. Held at the Dubai World Trade Centre, the 2025 edition welcomed over 55,000 industry professionals from 166 countries, achieving year-on-year growth of 16%. The next edition will take place from 4-7 May 2026. Source link